Monday, March 03, 2008

Links ...

An interesting post on the evolution of tech companies' logos [link via Vijay, the ScanMan].

Go to the Situationist blog to read about a recent study that found people liked more expensive wines better than they liked cheaper cousins, with associated brain activity nvolved in our experience of pleasure. Except that the wine they were served was the same. A follow-up post has reactions from psychologists and practitioners of a field called neuromarketing.

[Antonio] Rangel [author of the stufy] thinks that incorporating factors other than the product itself into the experience of that product is part of human nature. “It is something that can be exploited by marketing but has not been created by marketing,” he said.

Aishwarya has a, um, speculative post on a recent example of how advertising has played this game of "incorporating factors other than the product itself".


  1. FĂ«anor said...

    An interesting post on the evolution of tech companies' logos

    When I worked at Lucent Technologies (the owners of Bell Labs after AT&T split up), we were all much exercised about the company logo, an incomplete red circle, vaguely reminiscent of something a paint company might like. It was supposed to represent the circle of innovation, but "a red coffee stain", some wags called it, inspired by a brilliant Dilbert spoof. Now, of course, the logo is gone after the merger with Alcatel. Check this out.