Thursday, March 29, 2007

Consultants for everything: Personal branding on MySpace

Treating our personalities as products reflects an increasingly competitive society in which the best way to stand out is to develop an engaging--and easily defined--image. Companies and celebrities have been doing it for years. Now it's the average guy's turn. "For a long time, parents discouraged their children from worrying about what others think. They didn't realize how shortsighted and stupid that was," says Mark Leary, a social psychology professor at Duke University who studies impression management. "We need other people to think well of us."

Here's the Link. It comes via Made to Stick.


  1. Blue said...

    Oh, my. The poor college student in the article paid $2,900 to learn how to talk to people without saying "um" or looking at the floor.

    On the other hand, he got a great job out of it, so perhaps it was worth the cash -- although with current interest rates (assuming he didn't pay the entire sum at once) he'll be paying for that lesson for a decade to come...

  2. Anonymous said...

    SC stays OBC quota implementation. What say Sir, The highest court in the land has lost its senses?