Sunday, March 25, 2007

Best sentence I have read in a long time

Research suggests that we are hard-wired with a strong and intuitive moral impulse — an urge to help others that is every bit as basic as the selfish urges that get all the press.

This is from a NYTimes column titled "Compassionate Commercialism" by Harvard psychologist Daniel Gilbert. The column itself is about the nasty and corrosive effects of ads that appear to 'use' our humanity and compassion to insult us.