In the US, the competition to attract students to your department could be pretty rough. During my graduate student days [late eighties], electrical engineering didn't even have to try, while our department [materials science and engineering] went all out to woo engineering undergrads. I still remember our department's poster that occupied every square inch of available space in the campus. It featured pictures of all kinds of hi-fi stuff (space shuttles and circuit boards (!)), and had this slogan:
Materials Science: We make high tech happen.
This slogan is lame compared to the one used by a philosophy department in another university this year.