Sunday, January 30, 2011

First Mover Advantage

Mobile Number Portability was introduced recently in Haryana. Among the early trends reported by Thomas K. Thomas, this caught my eye:

Idea Cellular, which was the first to start an advertising campaign on MNP, has a net loss of 1,863 subscribers with 15,604 subscribers leaving its network and 13,741 coming in. [Bold emphasis added]


  1. L said...

    I used to have idea, now I have no idea-- and am happier. I shifted even at the cost of losing my number.
    They have no idea.
    Only their ad agency has good idea.