Wednesday, June 10, 2009

Blogging: A reality check

Douglas Quenqua in NYTimes:

Richard Jalichandra, chief executive of Technorati, said that at any given time there are 7 million to 10 million active blogs on the Internet, but “it’s probably between 50,000 and 100,000 blogs that are generating most of the page views.” He added, “There’s a joke within the blogging community that most blogs have an audience of one.”

That’s a serious letdown from the hype that greeted blogs when they first became popular. No longer would writers toil in anonymity or suffer the indignities of the publishing industry, we were told. Finally the world of ideas would be democratized! This was the catnip that intoxicated Mrs. Nichols. “That was when people were starting to talk about blogs and how anyone could, if not get famous, get their opinions out there and get them read,” she recalled. “I just wanted to post something interesting and get people talking, but mostly it was just my sister commenting.”