The Economist has an interesting story on the global market in universities [Hat tip: Eric Beerkens]. A big chunk of it is devoted to strategies adopted by different countries to attract international students. Here's an interesting experiment in Spain:
Meanwhile, some campuses that already flourish in the global market want to go further. Spain’s IE business school ranks among the world’s top ten. It now plans to go into undergraduate education—and, in the words of Santiago Iniguez, rector of IE’s new offshoot—to “re-invent the university”. All courses will have close ties with the hard school of real life. Would-be psychologists will see how organisations work; art students will learn how to run auctions; architects how to deliver on time and on budget. The ethos will be thoroughly global, with teaching in English and up to 80% of students from outside Spain.
It has such snippets about the strategies of universities in UK, Japan and Australia -- interestingly, the US universities don't get much attention. Among the 'sending' countries, only China is discussed at some length -- again, India doesn't figure at all in the story.