He asks a good question: In what way is JEE toppers being offered huge sums of money to appear in ads for coaching centres (which they didn't attend) different from Big Sports Stars's appearance in ads for products such as Boost? In a comment, he says:
I am quite sure that Boost wasn't the real secret behind the energy levels of Kapil and Sachin. Should they not advertise for Boost *after* achieving success (with high energy levels, of course) by whichever way (probably just balanced diet etc.) they did?
This is a good question. I'm not able to figure out the implications here, except to say that we should never trust a hospital or an educational institution that advertises [Batra clinic and IIPM come to mind immediately]. But coaching centres are not 'educational' institutions! Or, is it that while we all realize the corrupting influence of ads, there is still something icky about their playing with the minds of adolescents (and almost adults!)?Clearly, food and food supplements are more basic and more important even than education. If we are willing to live with (possible) lies in ads for them [Sachin Tendulkar peddling Boost, Viswanathan Anand peddling "Memory Plus"], why should we complain about lies in ads for coaching centres?