Treating our personalities as products reflects an increasingly competitive society in which the best way to stand out is to develop an engaging--and easily defined--image. Companies and celebrities have been doing it for years. Now it's the average guy's turn. "For a long time, parents discouraged their children from worrying about what others think. They didn't realize how shortsighted and stupid that was," says Mark Leary, a social psychology professor at Duke University who studies impression management. "We need other people to think well of us."
Here's the Link. It comes via Made to Stick.
2 Comments:
Oh, my. The poor college student in the article paid $2,900 to learn how to talk to people without saying "um" or looking at the floor.
On the other hand, he got a great job out of it, so perhaps it was worth the cash -- although with current interest rates (assuming he didn't pay the entire sum at once) he'll be paying for that lesson for a decade to come...
SC stays OBC quota implementation. What say Sir, The highest court in the land has lost its senses?
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