Treating our personalities as products reflects an increasingly competitive society in which the best way to stand out is to develop an engaging--and easily defined--image. Companies and celebrities have been doing it for years. Now it's the average guy's turn. "For a long time, parents discouraged their children from worrying about what others think. They didn't realize how shortsighted and stupid that was," says Mark Leary, a social psychology professor at Duke University who studies impression management. "We need other people to think well of us."
Thursday, March 29, 2007
Consultants for everything: Personal branding on MySpace
Posted by Abi. Posted at 7:34 AM