No, I am not into cross dressing (unfortunately ;-). I am here at this ungodly hour to point you to a recent Economic Times profile of the famous store in Chennai, almost synonymous with silk sarees: Nalli. The story covers, very briefly, the founding family and its managing style. Along the way you get some factoids. For example, would you have guessed Nalli's New Delhi store does more business than its Mumbai store? Did you know that there are Nalli stores in Singapore, San Jose, London and Toronto?
Here is an interesting blogpost by Ramnath on their recent advertising slogan "no discounts since 1928".