Monday, October 14, 2013

The Great Indian Debate: Lassi or Ladoo?

DNA reports that some IIT-KGP students are petitioning their alumnus and Senior VP at Google +Sundar Pichai that Google should choose Lassi as the name for the Android version to come after KitKat (which follows Jelly Bean, ICe Cream Sandwich, Honeycomb, etc., all the way down to Cupcake). Someone else suggested Ladoo, presumably because he is a big-time fan of Chhota Bheem.

"[But] Lassi or Ladoo is a definite no-no," according to a "market research professional" quoted by DNA.

The MRP may not have given his reasons, but I will give mine: Lassi and Ladoo are just too damned generic (like Cupcake and Donut). KitKat certainly appears to be a bad mis-step, and I suspect Googlers might want to correct for it by looking for something with character, class, and charm. And a lot of oomph.

My inner Banarasi has just the right thing for them:

Lavang Latha!

* * *

I'm visiting my alma mater in November for this mega event. The last time I visited some 15 years ago, I recall returning with a bag of these luscious little packages filled with sin and bliss.


  1. Yayaver said...

    Lavang Latha! Best of banaras :)