In her WaPo review of a couple of books on US higher education, the president of the University of California system starts with a big splash:
Imagine, if you will, an American business that other countries, from China to Saudi Arabia, seek to emulate. A business that routinely accounts for the advances in science, medicine, technology, arts and humanities that have established the United States as the most innovative nation in the world. A business whose customers number about 20 million in this country alone, spanning the spectrum of socioeconomic backgrounds. A business that conservatively contributes more than $400 billion annually to the U.S. economy. A business that is commonly recognized as one of America’s greatest contributions to civilization.
That enterprise is America’s system of higher education. [...]