The most interesting job in government

It has got to be the job of coming up with cringe-worthy names for higher ed initiatives.

So far, I could cite as an example the category of Institutions of National Importance Says something about the importance (national or otherwise) of other higher ed institutions, doesn't it?

Now, we have a far more cringe-worthy example. It's a UGC initiative called "Universities with Potential For Excellence. If you "win" this "status", would you want to advertise it on your website?

What next -- universities with potential for sub-par performance?

Sheesh!