Sunday, September 11, 2011

"The Elements of Press Release Style"

By Gary Klein. At McSweeney's.

7. Revise and rewrite.

Revising is part of writing. Remember, it is no sign of weakness or defeat that your press release ends up in need of major surgery. This is a common occurrence in all writing, and among the best writers.

“Our internal investigation has pinpointed the blast origin to a defective part slated for replacement in 1975.”

“We are investigating the possibility of sabotage by eco-terrorists.”