First, watch these two videos. Just concentrate on Cute Overload, and ignore the commentary (especially in the second video, which misrepresents the experiment with some religious nonsense).
By way of commentary (with a discussion of the experiment's significance), you have something much, much better: Don't! The Secret of Self Control by Jonah Lehrer in New Yorker.
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All the links come to us via Daniel Lende's Wednesday Round-up at the excellent Neuroanthropology blog.
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