First, some background (if you already know about it, go to the end for the latest info).
The Pan-IIT folks created a 'spouses' program built around the theme of 'sampoorna' (complete) woman (the original web-page has disappeared, but I have a back-up copy here). When Ludwig outed this disgrace, there was quite a bit of blogospheric outrage (see, for example, here, here, here). A couple of leading women graduates (Prof. Priti Shankar and Prof. Rama Govindarajan, both from IIT-D) wrote to the organizers protesting against the insult implied in the program. Chandra Ranganathan did a story, in which the conference's chief organizer wondered what all the fuss was about, indicating that he wasn't going to ask for a change in the program.
And he didn't. Initially.
But he did, eventually! A couple of weeks ago, Ludwig told us that the 'spouses' program had transformed into a program 'for the family.' He also hinted at the real reason behind the sampoorna transformation:
This caused a certain very very very important sponsor to apparently gently hint that changes in the programme would be "appreciated", and hey presto. Paisa bolta hai.
Ludwig is right. Here's what Pradnya wrote about it over a month ago:
Additionally, in this case, I was lucky to have a supportive colleague who realized the ridiculousness of the whole thing and who had the tenacity to follow up the matter with the concerned folks. He pointed out that as a sponsor company, we should engage in a dialogue with the organizers, and highlight the wrong attitude of the track in question. After some back and forth between the organizers, and our HR folks (who were very persistent themselves), the outcome was quite positive, as seen in the final changed version.
So, there you have it: it's Pradnya and her colleagues (and folks like them at other firms) that pushed for this progressive change, and got it implemented through their persistent efforts.