Wednesday, July 30, 2008

WTF: The ASSOCHAM edition


Enrollment of young girl’s in engineering institutions underwent a hefty rise in last 6 years, going to 125% in 2008 from 22% in 2002 as a new era of Knowledge Economy emerged in the period which motivated a larger number of female’s, having more inclination to acquiring engineering skills to survive and thrive in the era, according to the ASSOCHAM survey.

What? Women's enrollment in engineering colleges is 125 % now? 125 percent of what?

That's the opening paragraph of this press release from ASSOCHAM, the Associated Chambers of Commerce and Industry of India. Here's the Economic Times story.

Here's the bottomline: If you read the entire press release, you would find that the whole thing is as badly written as the quote above. Every bloody paragraph of it. If you want another example, take a look at this gem, right there in the second sentence:

The survey carried out under ages of the ASSOCHAM Social Development Foundation ... [Bold emphasis added]

Shame on you, ASSOCHAM! Can't you hire people to write a decent report / press release for you? Was your survey too as shabbily done as this press release clearly is?

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