Is it possible to convert an English literature PhD candidate into a marketing professor? What about an economics professor into one who teaches corporate finance? According to John Fernandes, president of the Association to Advance Collegiate Schools of Business, the answer is Yes.
What's in it for a math PhD, who could become an accounting professor?
"A math professor makes $70,000 a year, while an accounting professor makes $115,000 and will make much more than that over the course of his lifetime. There’s a big economic incentive. Some liberal arts disciplines are way overproducing PhD candidates. They can’t possibly be absorbed by academia,” he says. “A business degree has a lot of portability.”
But some academics soooo don't want to change!
However, Mr Fernandes admits the programme has got off to a slower start than he had envisaged. He recognises that perhaps the bump in salary might not inspire the average philosopher to embark on the programme.
What a surprise!