The business plan for "getting [the University of Kentucky] into the top 20 among public research universities by 2020":
The first step for Dr. Todd and his team was to devise their own system for rating state universities. It involves measuring indicators like graduation rates; the academic quality of entering students; the number of Ph.D.’s being produced; the scholarly citations and awards amassed by the faculty members; and the dollar value of federal research grants awarded to the faculty members. Then, they designated benchmarks by which the university’s progress could be measured over the years.
[...]
There are already signs of momentum. The university, which had 45 endowed professorships a decade ago, now has 235. It won $300 million in federal research grants this year, compared with $100 million in 1997.
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Bonus link to a picture slideshow: What do unofficial slogans on T-shirts tell us about a college / university?
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