Just as the world comprises of the five basic elements, each Website has five elements and these need to be in balance with one another. Earth is the layout, fire is the color, air is the HTML, space is name of the Website, and water is the font and graphics. ... [E]ach must be chosen carefully and strike a balance with the other.
If that technical wizardry doesn't get a buy-in at the highest level, this should:
... [A] Website that is not designed according to Vaastu rules will have few hits and will negatively affect the business.
So, memorize this rule: "Air is the HTML!"